Adelaide Crows Football Club Has Bought an Esports Team

The Adelaide Football Club has announced it will acquire professional Australian esports team ‘Legacy eSports’ in what the club is claiming is a first for Australian mainstream sport.

According to Crows Chief Executive Andrew Fagan involvement in the growing esports industry will “broaden the scope of Adelaide’s fan engagement, brand and commercial platform.”

“It is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media savvy audiences,” said Fagan.

“Across the globe there are sporting clubs, billionaire investors, and athletes becoming involved in esports with a view to growing their brand and reach, driving commercial outcomes and engaging with new fans.

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